Welcome, vendors! Whether you're setting up at a bustling market, a local fair, or a professional trade show, how you present your business can make all the difference in turning foot traffic into loyal customers. Today, we’re diving into 11 powerful tips to help you increase sales and make your presence truly unforgettable at any event.

1. Have a Business Card Easily Available
First impressions matter. Keep your business cards visible and within easy reach. Whether someone buys from you or just stops by for a chat, your card should be the takeaway that keeps your business in their mind—and their wallet—after the event.

2. Use Handouts
Don’t just tell them—show them! Handouts like flyers, mini catalogs, or info sheets offer a tangible reminder of what you offer. Include key product info, prices, your story, and how to contact you. Bonus points if it’s visually appealing.

3. Actively Draw Attendees' Attention to Your Table or Booth
Don't wait for people to come to you—invite them over! Use motion, color, signage, or friendly greetings to stand out. Even a simple “Hey, have you seen this?” can spark curiosity and start a conversation.

4. Engage and Be Engaging
You are the face of your brand. Smile, make eye contact, and be genuinely interested in every person who walks by. Ask open-ended questions, share your passion, and listen actively—people buy from people they like and trust.

5. Have a Personal Business Story
Why did you start this business? What sets your products apart? Sharing a short, authentic story helps create a connection and gives customers something to remember you by. Stories build trust and make your brand human.

6. Shake Their Hand
If appropriate, offer a handshake when you meet someone. That personal touch helps establish rapport and makes the interaction feel more meaningful—especially in professional or networking-heavy events.

7. Use Other Visual Promotionals
A great booth is visually engaging. Use banners, photos, digital screens, or even a slide show. Make sure everything is on-brand, easy to read, and draws people in from a distance. If it looks good, people assume it is good.

8. Provide a Small Convenience Like a Candy Bowl or Trinkets
It might seem small, but offering a treat or a freebie creates an inviting, friendly space. Candy, stickers, or branded trinkets can encourage people to pause at your booth—and that pause might turn into a sale. 

9. Be Willing to Negotiate Prices
While you should value your products, events can be a great time to offer bundle deals or discounts. Show flexibility when appropriate—it could be the nudge someone needs to commit to buying.

10. Have a Business Website That Properly Reflects Your Products in a Desirable and Friendly Manner
Your online presence matters. Customers often visit your website after an event. Make sure it’s clean, mobile-friendly, and clearly displays your products with good photos and descriptions. Your website should feel like an extension of the experience they had at your booth.

11. Make Payment Easy
Last but not least—make it easy to pay! Accept cards, mobile payments, cash, or even QR codes. The more options you offer, the fewer barriers you put between your customer and the sale.

Here are some great resources for making payment easy: Authorize.net, Swipe Simple, PayPal, Apple Pay, Google Wallet

There you have it—11 practical, proven ways to make your vendor presence more effective and profitable. Remember, every interaction is a chance to build a relationship and grow your business. Be approachable, be prepared, and above all, be proud of what you do.

Good luck at your next event!